805-886-3378 | 1mdesign2007@gmail.com
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Michael Hagler, has over 15 years agency experience in communication, marketing, publishing, advertising, web, and brand design and production.
• Two BFA degrees in Design and Visual Communications (Art Center College of Design, UCSB)
• Thorough understanding of email marketing tools, XHTML, CSS, FLASH, current web standards and “best practices”
• Strong organizational, time management, and problem-solving skills
• Ability to multi-task and quickly adjust to changing priorities and critical deadlines
• Expert level proficiency with Adobe Creative Suite (Photoshop®, Illustrator®, Acrobat®, InDesign®)
• Expert level knowledge of pre-press and print production
• Excellent written, verbal, and interpersonal communication skills
• Ability to deliver high quality design solutions from concept through completion including print ads, web banners, email marketing, marketing collateral, micro web sites, landing pages, direct mail, retail POP, packaging, newsletters, blogs, presentations, and trade show materials.
EXPERIENCE
2012-2025 Cvent Inc.
Lead graphic designer-marketing
Senior designer for leading hospitality technology company. Design of major brand initiaives, events, CMS platform launches, product launches, advertising campaigns, social media, marketing collateral. Handled layout design and production for flagship 200+ page magazine publication, all print marketing materials, sales presentations, extensive email marketing campaigns, app development, trade show booths, hosted buyer events, blog and website graphics.
Developed content for social media including Facebook, Instagram, Twitter and other emerging platforms like Outbrain. Worked with marketing staff to build strategic social media campaigns. Kept current with trends and emerging tools in social media to maximize use of the platforms. Implemented requests from internal teams to use social media channels to promote events, publications and products.
Major projects Included:
—2019-2025 Design & Production of Annual User Conference
—2024 Design of multiple product launch campaigns and sales supper
—2023 Launch of corporate VISME instance and assets/templates
—2023 Design of Marketing Video templates
—2016-2025 Brand Advertising campaigns
—2020-2022 Internal CMS and platform launches
—2017 Elite Meeting Alliance Website launch
—2016 Meet Well® Blog launch; complete corporate ID redesign; marketing for numerous annual trade show and events
— 2014 SpeedRFP Network website launch
— 2013-2021 Numerous annual magazine design layouts; numerous brochures, event and persona-based marketing materials across the whole spectrum of Cvent's products and audiences
2016-2018 OneCommunityGlobal.org
Communications & media designer
Communications and media designer for non-profit environmental organization. Created, wrote and designed promotional and outreach materials. Implemented website edits and updates. Developed branding and consistency on website and promotional materials. Managed and trained interns for creation of instruction manuals, articles. Created and posted social media on regular basis. Developed 67-page book for grant proposal and funding, conducted research on materials and green building technology.
2006-2010 ArteHouse Communications
Design and communications director
Design Director for unique art products marketer and publisher. Helped drive the company growth through affinity brand product development with multiple Fortune 500 licensors including Ford Motor, Fender Guitar, Dodge, GM, Chrysler, and Primedia Group. Personally handled the design and production of all marketing materials, catalogs and advertising campaigns; website interface design and e-store shell development; supervision of design and production staff; branding development; organized and managed archive of 30,000+ high-end image database and art collections.
Photography and video for social media, website, print publications, publicity and outreach materials. Managed professional photography/videography, prepare digital photographs for web and print.
High profile projects include:
—2010 Harley-Davidson Museum Retail Store launch ($300k account)
—2008-2010 Ford Motor Limited editions. Supervised photography and production of 64-page commemorative book and dozens of celebrity-signed framed print programs and related online and printed marketing materials.
—2007-2009 Ducati USA Shopgear® Apparel ($200k annual account) Designed and updated all related websites, catalogs, email campaigns, trade show materials, and related marketing materials
—Wood Sign Division Launch ($1.2 million annual account). Managed art acquisitions, product design, and all marketing materials. Detailed design and production of multiple 64+ page catalogs in seasonal cycles.
2011-2012 Skinit I.D.
Senior project designer for electronics customization portal and ID department
Developed numerous exclusive lines of I.D. decoration for custom designed laptops, phone skins, and cases. Handled large corporate sales presentations, corporate identity redesign, and R&D testing and production for proprietary product customization processes and implementation by brand new state-of the-art manufacturing facility in Shenzhen, China. Hi-visibility projects included:— 2012 Alexander Herscovitch H-P laptop launch for South America market
— 2011 HTC phone design, Skinit corporate re-brand
2006-2015 Preggers n’Proud
Design and communications director
Co-owner of successful maternity apparel website launch. Managed all interface and product design, advertising and celebrity tie-in marketing, which resulted in zero to $200k sales growth in first 28 months. All HTML and CSS coding and editing, email marketing, and manufacturing supervision. Wrote, designed and distributed promotional and outreach materials, including newsletters, promo cards, flyers, print and web design.
2008-2018 Vert Communications
Design and communications director
Wrote, designed and distributed promotional and outreach materials, including newsletters, promo cards, flyers, print and web design or numerous local and national clients including Brooks Institute of Photography, AGIA Insurance, SB
Foodbank, Kidsave LA, AGIA Insurance Wells Fargo, and Keybank, and numerous small businesses.
EDUCATION
2013 University Of California, Santa Barbara-Bren School of Environmental Design. — USGBC Leed® Associate Eligibility– Certificate of completion course work
2009 Santa Barbara City College-Continuing Education — Green Construction Technology- Certificate of Completion
2009 Santa Barbara City College-Continuing Education — Architectural Drafting - Certificate of Completion
1990 Art Center College of Design — BFA Design and Visual Communications
1988 University Of California, Santa Barbara —BFA Painting & Sculpture; Art History minor.